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THE NEW 'BLAM BLAM' SPOT 01/30/2007 at 04:20 PM

Guys:

The most brilliant, majorly pregnant woman in the biz, Maria Pekurovskaya
at Universal, just came up with the most inspired TV spot I have ever seen.
The fact that she took some critic's douchebag dismissal of 'Smokin' Aces' and
turned it into something so supremely hip and NEVER BEFORE SEEN is a
minor marketing miracle.

CHECK IT OUT NOW, CLICK ON THE TOP LEFT VIDEO COLUMN.

And my thanks to that pasty, pretentious little egghead known
as A.O. (Tony) Scott, for providing us with that ad copy. By the way, using
A.O. as a kind of necessary nom de plume was wise, since using 'Tony' would
render you not only anonymous but COMPLETELY irrelevant.

We all know and love the real Tony Scott...and you ain't him.

Enjoy A.O.'s contribution though. You know when you say his name,
it sounds curiously like A-Hole. Intentional? Probably
not. Karmic? You bet your ass.


JC

Comments
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  Posted by: Vicky. 01/30/2007 at 04:46 PM

Ooh, can't wait to see it! =]

  Posted by: Rockwell 01/30/2007 at 06:00 PM

Hey Joe, i have been reading these boards for a while now but have never posted, but I just wanted to say I loved Smokin Aces. I want to pursue a film career and for the life of me I cant understand why the critics did not rave about this film. The cast you assembled includes some of my favorite actors and even though when i seen the trailer I seen a few people ( Ben Affleck, Common, Alicia Keys) that I thougth the movie could do without, but after the movie was done they were some of my favorite characters. Anyways I just wanted to say great job

Also if you could tell me where to get the white poster, with the characters sort of animated, and the whole thing looks like a card I would love to buy one.

  Posted by: Kevin 01/30/2007 at 08:18 PM

Post away my friend, post away.

A.O. Scott, if there was ever a person who could be labeled a waste of skin, a stain on the backside of humanity, and a reason why independent thought still prevails in America exists...he would be it.

Universal's marketing department still amazes me with their dedication and respect to their audiences and filmmakers. God love them, each and every single one of them.

Joe, how slammed is the DVD release going to be with bonus features?

Kevin

  Posted by: Tony Tiemann 01/30/2007 at 11:39 PM

Sup Joe,
I saw your name in the big "Daily Republic" last week and it brought back many fond memories of our times at FHS 20 years ago. Congrats on your success with your career. Remember the KMEL calls and stealing hub caps? Take care and God bless you my brother.
TT

  Posted by: Jaime Burchardt 01/31/2007 at 12:37 AM

Holy Crap I can't believe this is real lol. Mr. Carnahan, I just want to say that it's movies like yours that get me excited to make my own. I work at an AMC Theater and we promoted the living hell out of 'Smokin' Aces', I mean we gave away huge posters, mini posters, we even had the whole staff wear the kick-ass shirts (as well as giving them away). Your movie is brilliant, screw what the critics say and remember that. I was actually wondering if there was any way you could sign my poster (gave a few copies of it to friends and family)? If not it's cool, like I said before just excited to voice my praise for you and your work. Thanks!

  Posted by: Ryan 01/31/2007 at 01:50 AM

Bleh this big text makes me feel like im talking in all caps, Anyway i just wanted to leave a little note on how wonderful your film is Joe, Took 7 of my friends watched your movie and loved it. Also i wrote a review on IMDB, Although i doubt you will have the time to check it out it is surely there for anyone who wants to read it. Thanks for making a great movie best of luck in the future, you will always have my support.

~R.K

  Posted by: Tunde anjorin 01/31/2007 at 04:06 AM

Saw it, loved it. Great work Joe C, I see the black FBI guy in BBGO had a cameo in the film.

All the reviews I read, wall street, new youk times, AJC blah blah...all said you're suffering from the Tarantino Effect. Dude, Smokin aces is in a new genre all by it self, but the highlight of the film RYAN "FUCKING" REYNOLDS!! His performance was off the chain.

John Ortiz got casted for (hose juro) Miami Vice because of you; dude you just gave Ryan Reynolds some great street cred !!! Rock on bro!!

  Posted by: Alec 01/31/2007 at 08:17 AM

Awesome movie! I can't get it out of my head! I loved how the tension builds big-time right before the big fight! Cant wait for the dvd!
The performances were great, especially from Ryan Reynolds. I thought Alicia looked Smokin'(pun intended).Great to see you workin' with Ray again.

  Posted by: Alec 01/31/2007 at 08:18 AM

By the way, the writing/ directing was brilliant!
Alec Reeves

  Posted by: Shalimar 01/31/2007 at 11:55 AM

Well I think it's a bloody good idea for an advert to take someone's condensed summary of the film and to use it in a way that might actually get more people in to see it!

I mean, who wouldn't want to see a guy sitting on a chainsaw???

Maria Pekurovskaya is a genius!

Also watching the ad actually made me want to track down the rest of the review and read it.

The only other film I can recall of where negative (as well as positive) quotes from critics were used was with Fight Club; the quotes were included with the booklet that came with the DVD.

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